Many of us focus so much on our marketing and advertising materials that we don’t stop to consider the envelopes in which we are sending them. Your marketing and correspondence efforts should be appealing and eye catching, and should show your business’ professionalism and perhaps its creativity. In short, envelopes deliver a professional appearance for your business and will be the first thing your customers see when they open their mailbox. With that in mind, envelopes printing should be given as much attention as your other marketing materials so you can put your best foot forward with your customers or potential customers, particularly if you participate in direct mail campaigns. A printer may be able to add customized text, shades, borders, graphics and images to your envelopes, including photographs and logos. Here are a few factors to consider regarding envelope printing:
- Customized envelopes, printed by a professional printer, will strengthen your business’ reputation and identity.
- Customized, printed envelopes almost always improve the response rates for direct mail campaigns. In other words, if you don’t entice readers to open your correspondence, you can’t wow them with your marketing materials.
- Businesses can often achieve competitive rates from printers by ordering bulk quantities. The only time you may want to skip on bulk envelope printing orders is if you foresee your business address or logo changing in the near future. Printers will also likely offer businesses discounts by bundling envelope printing with other types of printed marketing materials.
- Customized envelopes often have the strongest impact when businesses design them to match their other marketing materials. In other words, business recognition is incredibly important for a business’ marketing efforts and this is easily accomplished when there is consistency between marketing materials.
- Don’t miss an opportunity to market your business and create a strong business image. Customized envelopes are one of the easiest ways to capture your customers’ attention and entice them to open your correspondence. Customized envelopes are also a great way to set yourself apart from the competition and stand out from the other mounds of correspondence awaiting customers as they open their mailbox.
A custom-printed envelope makes a first impression statement about your business. It enhances your brand and projects a professional image about your company. Your customers, or potential customers, will more likely take a look at what’s inside if your envelope printing looks professional and attractive. What makes a good envelope printing job? Here are some tips:
- Include Your Logo – Your image and brand should be clearly present on your envelope printing. It helps if you have a simple logo that is easy to reproduce and does not take up too many colors. One or two colors are best, but you should design a logo with no more than four colors. Your logo, along with your address, should go in the upper left hand corner of the envelope. Some businesses prefer to put their logo along the right side with their envelope printing. Another popular trend is to create a watermark of your logo across the envelope. Wherever you choose to place it, make sure your envelope printing job creates a clear image of your logo.
- Use Full Color – Some businesses prefer to save money on their envelope printing by printing their logo and all other information in black and white. A full color envelope printing, however, will look more professional and catch the eye of the receiver better than just black and white.
- Choose a Neutral Envelope Color – Envelope printing gives you choices not only in design, but in the color of the envelope itself. It is best to use neutral colors such as white, beige, or other off-white colors. These colors help create a better contrast to the envelope printing colors used.
- Windows – Envelope printing can be done on full paper envelopes or on envelopes with windows. An address window also helps give your business a more professional look. Some businesses choose a combination of both window and non-window envelopes for different uses.