By
avanti printing
March
16, 2010
istock_printing-press Home printing technology has improved considerably since the days of dot matrix. Today you can buy a consumer brand inkjet printer for a reasonable price and perform your own home-based desktop printing. For a considerably greater investment, a laser printer can improve your home printing even more. However, whether it’s an inkjet or laser printer, they still have limitations that you simply cannot get without professional offset printing. The Offset Difference Offset printing is a printing technique that uses printing plates, rollers, and a three-color dye process to get the most colorful, vibrant, and professional-looking printing job possible. In fact, offset printing is the most-used printing process today, with over 40% of all printing jobs performed by offset printing. Anytime you pick up a magazine, newspaper, or see a poster for your favorite band, you are seeing offset printing done at its best. What can offset printing offer that you cannot get with a regular consumer inkjet printer? Here is a short list: Higher Quality Images Graphics and image printed with offset printing are more vibrant and higher quality. An offset printing job produces sharper images, and the color process offers more richer colors than you can get in an inkjet cartridge. Full Bleeds “Bleeding” is the process of printing images or text to the very edge of the paper. Only offset printing can get your business card, post card, catalogue, or poster with full color on every square inch of the paper. More Paper Options Consumer inkjet printers can handle regular sized papers of typical thickness, but only offset printing can get your printing job done on extra glossy paper and larger sizes. When was the last time you could print a full 24×36 inch poster in an inkjet? Offset printing can get the job done on virtually any size paper you need, even custom sizes. Longer-Lasting Inkjet printing can look good – for a while. Unfortunately, inkjet inks will fade over time, especially when exposed to direct sunlight. Offset printing will last much longer. Cheaper Over the Long Run Ultimately, the inks used in inkjet printing are much more expensive over the long run. Consider a full-color printing using an inkjet cartridge that costs $70. You may only get 70 to 100 prints from the cartridge, costing you up to $1.00 per printed page. With offset printing, your costs are reduced considerably to only cents per page. For your professional printing needs, choose a printer wisely. Offset printing is the hands-down best choice for getting your printing job done efficiently and cheaply.
By
avanti printing
March
11, 2010
istock_000004433967xsmall-300x299 With the advancement in digital printing technology, you can get high-quality printing.  However, digital printing does not fully replace professional offset printing, which has been used for hundreds of years and is still the leading method of most printing jobs. How do you know which printing method is right for your project? Below are advantages of both digital printing and offset printing to give you an idea which direction you should take. Offset Printing As mentioned, offset printing is widely used for professional printing jobs. Offset printing is best used for the following uses:
  • Bleed printing – Any document, poster, business card, or other printing surface that has color all the way to the edge of the paper should be performed with offset printing. Offset printing is the only way to ensure your printing gets full bleed with sharp, vivid colors.
  • Long-lasting – Does your printing job need to be long-lasting? Will it be exposed to sunshine? Will it be outside in the elements? Offset printing will provide you with a printed product that is long-lasting and resistant to fading.
  • Cost effective – Offset printing is cheaper over the long term. If you need hundreds or even thousands of the same printed document, offset printing will provide the most cost-effective way to create your printing job.
Digital Printing You can design many of your own projects and have them printed straight from the file with digital printing, but when is digital printing better than offset?
  • No plates required – Digital printing does not require unique printing plates used for offset printing. You can simply send a digital file to a printer, and it re-creates your project from memory.
  • Less waste – With offset printing, there is the potential for much waste of paper and materials in the beginning of a printing job. If the color is off, images are not lined up, or plates are out of position, you get a lot of wasted prints until all the corrections are made. Digital printing, on the other hand, is usually aligned and color-corrected the first time.
  • Less initial setup – A short-run print job can easily be done via digital printing. If you need rapid reproduction or just a few copies, digital printing is the way to go.
  • Personal printing – Do you produce individualized products like a children’s book with custom names and other information? Digital printing allows you to easily update information with each printed page.
You can see there are a host of benefits for either offset printing or digital printing. Consider your printing job carefully and choose the best method of printing that will give you the best results for the lowest cost.