By
avanti printing
September
23, 2010
The love of stickers is ingrained in us from a very young age.  How often can you remember receiving a sticker as a child for visiting the doctor’s office, scoring high on a test paper at school, or completing all of the goals on your chore chart? As we get older, we continue to use stickers to label belongings or advertise our beliefs on the bumpers of our vehicles.  Clearly, sticker printing can be an appealing marketing medium for many small businesses! Affordable One of the reasons that sticker printing makes for an excellent advertising medium is the fact that they are very affordable.  You can get 100s or even 1000s of stickers for what it would cost you to create other advertising methods. Multi-use If you don’t know how sticker printing can be used for your business, then you may not know much about the power of stickers.  Here’s just a short list of some of the ways that you can use stickers:
  • Appointment cards – Many clients still use paper calendars to keep track of their schedules.  Having an appointment card with a peel-away sticker that they can use to attach to their calendar to remind them of appointments can be quite useful.
  • Bumper stickers – Let your loyal clients do the advertising for you by sticking your business information to their vehicles.  You pay for the sticker, but get multiple advertising opportunities each and every time they drive.
  • Giveaways – Want something to hand out at the next big event your company is sponsoring?  Or maybe something fun to hand out to the kids that visit your business?  Stickers work great for both!
  • Labels – Need a custom label to identify your products?  Want to make sure that your mailings stand out from all the other junk mail that people receive?  Stickers make great labels.
Easily personalized Another reason why sticker printing is a great marketing medium is that they can be infinitely personalized.  While you will need to talk with your printer about the exact features they offer, there are multiple options from which to choose.  . Stickers come in all shapes and sizes, with die cutting making it easier than ever before to get custom shapes.  They can be multi-colored or done in black and white.  They can even have additional features like using holographic paper.  You can even customize the backing of the stickers as well with your business contacts, coupons, or other information. Long lasting Many printed marketing methods are good for a very short period of time.  A postcard gets sent through the mail and either used or immediately discarded.  Catalogs and sales flyers are only good for as long as the promotion is. Sticker printing, however, can be very long lasting.  Once a sticker is stuck, it tends to stay stuck – becoming a constant reminder of your products and services every time it is seen by someone. Sticker printing is a great marketing medium for small business.  If you are looking for a fun, cost-effective way to get your message across, then you should definitely take a look at stickers.
By
avanti printing
March
19, 2010
bumperstickers As children, we all were fascinated with stickers. They are mobile and colorful, used to decorate and individualize almost anything.  But aside from a child-like curiosity, stickers have proven to be a very helpful business and promotional tool. If you have the notion to use promotional stickers, here are some sticker printing ideas and tips to get the best quality and options. Custom Stickers for your Products The products you make and/or sell through your business are unique. Why not emphasize that uniqueness with a sticker? Custom sticker printing can be done to help give your products pizzazz or simply to put your business name and logo on the product. Die-cutting is a process that creates custom shapes out of your sticker design so they can easily be placed on a safety helmet, a tool, your product packaging, or almost any shape. Design a sticker with chic graphics to help make your product stand apart from the competition. Add bold colors with a sticker. A sticker printing job can provide your business with a keen marketing tool that goes right along with your products. Bumper Stickers Why not design and produce a bumper sticker printing? Bumper stickers are a great marketing tool that gets noticed. Give them away to your customers and encourage them to place them on their vehicles or anywhere that they might get seen by a potential new customer. Of course, people are picky about the bumper stickers the place on their cars. That is why you should take careful consideration when designing one that promotes your business. Rather than producing a bumper sticker printing job with just your business name, why not use a clever catchphrase? Be careful of copyrights when using pre-written phrases. In addition, avoid creating a bumper sticker with too many colors. A busy sticker is difficult to read. Stick to a single, bold color, or use no more than two. Be sure that your bumper sticker printing text is high contrast for easy reading. Viral Sticker You could also produce a sticker printing that is viral in nature. Much like a bumper sticker, a viral sticker is something catchy and clever that people like to see and read, as well as want to display on their property. Be sure to use your business name prominently, and design a sticker that is simple yet interesting. Stickers have long been used for marketing purposes. Consider a sticker printing for your business to help promote and advertise your products and services.