Whether in your personal or business life, a strong first impression is priceless. The question you will likely want to ask yourself when designing marketing materials for your business is: am I making the best, possible first impression on my clients? One of the first forms of marketing that will fall into your clients’ hands will likely be a business card. Does your business card evoke a sense of creativity and professionalism, or does the low quality poorly reflect on your business’ image? One of the most important things to consider when designing a great business card is making it a clear reflection of your profession or business. Here are a few types of business cards you may want to consider:
- Traditional business card – A traditional business card is no muss, no fuss. In other words, it is ideal for clients who simply use business cards as a way to convey simple facts and contact information about their profession or business. Traditional business cards are usually white with black lettering, as it will likely give businesses more bang for their marketing dollar. A traditional business card will likely have a simple message or business logo, along with contact information.
- Designer business card – If you are in a creative field, you will likely want your business card to reflect your flair for design or style. The colors, images and even the shape of a designer business card will be eye-catching and appealing, and it will speak to the creative field in which you are employed.
- Multi-purpose business card – Business cards can do more than just serve as contact information for your business. Many businesses get additional use out of their business cards by printing information on the reverse side of the card. From appointment cards and directions to surveys and coupons, consider getting more bang for your marketing buck by using both side of your business cards.
- Photo business card – Many small businesses choose photographs for their business cards because they add a personalized touch to their marketing materials. Real estate agents, for example, often use their photos, while an interior designer may use a photograph of a beautiful home.
Business cards are one of the few must-haves for small business owners. Regardless of the type of business you have, you will need to do business card printing sooner rather than later. Business cards are the lifeblood of any small business – they allow you to advertise, connect, and reconnect with your clients and potential clients. If you want to succeed in the business world, then you need a business card that is memorable and professional. Here are some steps to get you started. Get a professional printer We have all seen those kits at the office supply store advertising the ability to do your own business card printing using your desktop printer. While the price may be tempting, the lack of quality is not. These card tend to be joined together as a single sheet with perforated edges for separating, giving you a homemade and “fuzzy” edge. Professional business card printing is not much more expensive and yields much better results. If you can, look for a local printer to do your business card printing so that you can see samples for yourself before you place your order. While online printing companies can be convenient, you are playing roulette with the final product that you will actually receive. Do some research If you have been in business for any length of time, chances are you have collected a handful of business cards from other businesses already. Your doctor, your hairstylist, your fitness instructor, and even your dog walker have cards. Take all of these and spread them out in front of you on your desk. Which cards stand out the most to you? What makes them different from the others? See which elements make cards stand out and incorporate them into your own designs. Find a way to stand out When you are creating professional business cards, you need to find something that makes your card stand out from all the others out there. When you are designing your card for business card printing, consider some of the following ideas:
- Go for red – A little red for your name, business name, or logo can really draw the eye.
- Add your picture – Are you in a business where you will have a lot of face time with your clients? Consider adding your picture to your card to put a face to your name.
- Change the layout – Instead of a typical horizontal layout, going vertical allows you to use the same space in a new way.
- Use a new color scheme – Going for white writing on a dark background will make your card stand out.
- Try a new material – Really want to stand out? Ask your business card printer about different card stocks or materials that can be used for your printing project.