By
avanti printing
December
7, 2010
CDs and DVDs are the perfect medium for distributing promotional material to clients and potential clients. CDs and DVDs are small, inexpensive, and can be created in your office with ease. You can burn a software demo, a promotional video, a press kit and even business presentations. The key is getting potential customers to play the CD/DVD and that begins with an enticing CD/DVD sleeve. Getting your CD/DVD sleeve professionally printed will be worth the expense, as long as you follow these easy tips. It Starts With the Cardstock Choosing to have your CD/DVD sleeves professionally printed is step one. Step two is choosing a professional looking cardstock to avoid the amateur look. It’s best to choose a 12pt to 15pt cardstock, which will enhance the graphics and printed material on your CD/DVD sleeve. This will tell potential customers that quality matters at your business. It Continues With Cardstock Coating Should you choose a cardstock coating, like glossy or matte, for your CD/DVD sleeve? Absolutely! Reputable printing companies will give you option of choosing a glossy or matte coating for your CD/DVD sleeve. A matte coating is a formal, ultra-professional choice, but don’t be afraid to choose glossy coating, which will help your CD/DVD sleeve pop, especially for a full color sleeve. Choose a Design Template for a Professional Finish An online search will yield many CD/DVD sleeve design templates for you to choose from. This will show you the parameters that you have to work with, so that when you go to send your design to the printer, you won’t have to tweak it or sacrifice any content. A design template will also give you the best preview on the final product. Get Ready for CMYK Printing Most printers want your design to arrive in their inbox in CMYK (Cyan, Magenta, Yellow and Black) format but, alas, many software programs use RGB (Red, Green and Blue) and will require you to convert your CD/DVD sleeve design or just start over in the correct format. Save yourself time and hassle when creating your own CD/DVD sleeve design and format your design for CMYK printing. Whether you tackle the design of your CD/DVD sleeve yourself or hire a graphic designer for the job, preparing for the printer ahead of time will save you stress and result in an eye-catching final product.
By
avanti printing
October
26, 2009
dvd-photo-istock1 The 21st century is the digital age.  It is common for businesses to use digital media for business promotion, and one of the most common tools is using a CD-ROM or even a DVD video. CD-ROMs and DVDs are great for distributing press kit information.  They are the perfect medium for providing clients with information at a trade show; your potential customers will thank you for not having to carry heavy paper catalogs for eight hours! Send a CD-ROM with your business software to customers.  Make a demonstration video and distribute on DVD media.  Perhaps you have important business documents you want to send as PDF files on CD-ROM.  CD or DVD sleeve printing will be necessary for all these purposes. If your business uses this type of media, or if you are thinking about including CDs or DVDs in your promotional arsenal, you need to have a professional CD or DVD sleeve printing completed for that expert look and to stand out from competition. Here are some important factors to remember about CD or DVD sleeve printing. Choose the Right Cardstock The type of paper used in your CD or DVD sleeve printing is important in protecting your business appearance.  You certainly don’t want to appear as an amateur or one who skimps on cost with a CD sleeve printing on regular paper.  Be sure you have a professional printer perform the job and choose the right cardstock.  Typically, CD or DVD sleeve printing includes a quality, 12pt to 15pt cover stock. Opt for Glossy or Matte Your CD or DVD sleeve printing can have a glossy or matte coating.  Most printing companies will have these options and offer a coating for free with certain orders.  A glossy coating will help your CD sleeve printing job look more brilliant and professional.  Matte coatings will also give that professional appearance and a more subdued look to your sleeve printing design. Consider Design Templates CD and DVD sleep printing is used so often that a variety of templates are available.  You can simply perform a search online and find a template for CD sleeves.  Include your own text and even your own images.  There are plenty of quality templates that can help give your CD sleeve printing job a professional look and feel. Prepare for CMYK Printing If you create your own design, be sure your CD or DVD sleeve printing design is prepared for CMYK (Cyan, Magenta, Yellow, blacK) printing.  Many times, businesses make a great design using RGB (Red, Green, and Blue) software, but don’t know how to convert the image file for the printing.  Check your software and be sure you are able to provide your printer with a quality CMYK file.