By
avanti printing
January
4, 2011
Letterhead is still a vital marketing tool that every business, big or small, needs in its marketing arsenal. However, with the competition from online marketing, letterhead must be colorful, well-designed and attractive in order to catch and hold customers’ attention. Thankfully, laser printing makes printing custom letterhead easy and cost-efficient. Here are four creative design aspects to remember when designing your next set of letterhead. 1. Creative Paper Choices – Letterhead is no longer restricted to a simple white or ivory, but can be any color, provided it matches the tone of your business and doesn’t obstruct the content printed on it. Dark colors aren’t ideal because it makes it difficult to read the letter printed, but paler shades of bold colors will work beautifully. A pale green for a landscape architect works well, as can a pale gray for a financial firm. As long as your graphics and content will be legible, getting creative with paper color is a great way to add life to boring letterhead. 2. Get Creative With Watermarks – It’s easy to add a watermark to your letterhead, even if you are printing in-house. A watermark is a subtle way to add a specific image, photo or graphic that will enhance the overall design of your letterhead and make it stand out without detracting from the printed text. 3. Choose a Custom SizeAnother traditional format that can be discarded is paper size. Letterhead is not confined to the standard 8-1/2 by 11-inch paper any longer. Instead, you might choose a longer format or a smaller size, depending on what type of correspondence you’ll mostly create. The different sized letterhead will also help set yours apart from others. 4. Embellish – Embossing your logo or business name will lend your letterhead a professional touch and give it interest and texture. You might also choose, depending on the design of your logo, to make it a cutout so that your logo will appear only in silhouette. Letterhead represents your business on paper, so make your letterhead work for you by selecting a great design. You can combine these ideas or just choose your favorite to make your letterhead impress recipients and bring more interest to your business.
By
avanti printing
May
20, 2010
Custom letterhead and envelopes can add great credibility and professionalism to your business.  Having professionally printed letterhead should be a priority for any sized business if they want to gain credibility.  However, did you know you can also use your letterhead and envelope printing to help market your business? Provide Business Hours If your business operates irregular business hours, you might use your letterhead to outline when customers can expect you to be open. Use a margin on the left or right to describe your weekly and weekend hours so customers can know exactly when they can visit or contact you. Display a Well-Designed Logo Your letterhead and envelopes are a prime medium to display your company branding. Part of your branding efforts should be a good logo. A logo could be how a company name is presented in text. FedEx is a good example of how the name doubles as the logo using font and color. Many businesses use an icon or other graphic as part of the logo. Keep in mind that the more colors you use in a logo raises the price of all your printed marketing materials. Try to keep your logo to two or three colors, and keep the design simple and uncluttered.  Prominently display your logo at the top or side of your letterhead, and top left corner of your envelopes. List Your Benefits Businesses can use letterhead to briefly list the benefits of a special product or service. Say that you manufacture a single product, or provide a particular service like tax advice. You can print a brief list of benefits for using your service or buying your product. Present a Tag Line A tag line is another way to state your business purpose or mission within your letterhead. A tag line is short – just a sentence, but no more than two. The tag line tells what your business purpose is or how you serve customers. For instance, a good tagline for a sod company might be, “We keep rollin’ a lawn.” Include a Customer Statement A customer testimonial can be a great way to market on your letterhead. Use a direct quote from a customer that states how they benefited from your product or service. Include it at the top of letterhead under your address, or perhaps at the bottom margin. Make an Announcement Is your company moving its location? Are you introducing a new product? Use your letterhead to make important announcements for your business. It could even be a special discount announcement. Letterhead is used so frequently by almost any business that it gets overlooked as a marketing tool. Be sure your letterhead is professionally designed, but also remember to include a marketing message within your letterhead to help market your business.
By
avanti printing
November
13, 2009
lh_4lg Whether you operate a sole-proprietorship or a major corporation, your business needs letterhead printing to create a professional look in your correspondence.  Gone are the days of simple black and white type of business names and addresses at the top of letter paper.  With easy and economical laser printing techniques, you can design a letterhead printing that captures your full color logo, tag line, and other creative devices that sets your business apart. Here are 4 great ideas that can help your letterhead printing become a work of art: 1. Paper Color – The paper color you use in your letterhead printing doesn’t have to be plain white.  Although you want to avoid colors that are too bright or dark such as orange or brown, your paper color choice can add life to your letterhead.  How about a pastel lavender color?  Or other off-white colors?  Make sure your letterhead printing paper is light enough to add contrast to the text you will place on it later.  However, choosing a paper color that complements your business can help your business stand out. 2. Watermark – With today’s letterhead printing technology, it is possible to add a watermark on your stationery.  Many businesses add their logo as a watermark to help their correspondence stand out, and a watermark also acts as a security feature.  A watermark can be used to prevent fraud and give confidence to customers. 3. Unique Size – Letterhead printing does not have to be on standard 8-1/2 x 11 paper.  Why not take your business stationery to the next level by choosing a different size?  Even an 8 x 10 letterhead is different enough to stand out, but is still economical since it is a standard size.  Or perhaps your business could go with a 7 x 9 size, or go larger with an 11 x 12 size paper? 4. Embossed or Silhouette Cutout – Another idea for great letterhead printing is to emboss your logo or create a silhouette cutout rather than full color printing.  Embossing takes a design and stamps it into the paper so it has a “raised” look and feel.  A cutout is simply a small design cut from the paper in the shape of your logo. Your letterhead printing is essential for making a statement about your business.  Make that statement a bold one.  If you can afford the extra expense for one of these ideas or other great letterhead printing ideas, then use it to make your letterhead a design that customers remember.