By
avanti printing
September
15, 2011
  With Internet advertising becoming more popular today, many small business owners neglect to make the most of direct-mail advertising methods. However, mailed marketing materials can be a great way to stay in touch with current customers and attract new clients. We have five tips to help you make the most of your mailed marketing efforts.   Develop a Good Mailing List Begin you mailing list with a roster of your past and current customers, and then add to the list with highly targeted prospects who have never worked with you before. The right mailing list will ensure the mailed marketing you create and pay for will get to the people where it will have the greatest impact.   Draw Attention to Yourself People get plenty of pieces of mail every day, so your printed advertising needs to stand out from the crowd. A compelling offer, bright colors or beautiful, color photographs will often be enough to get a potential customer to spend a little extra time examining your marketing material.   Keep it Cost-Effective Direct-mail advertising tends to cost more than online advertising, but there are plenty of ways to keep expenses down. Opt for smaller postcards that are cheaper to print and send. With effective color and photos, your mailed marketing will get noticed in the smaller size.   Provide Information When you take the time to send out mailed marketing to customers, be sure it provides all the information they need to initiate a professional relationship with your company. Include contact information on printed materials, as well as what you do and what makes your business stand apart from the rest.   Call the Customer to Action Just like any other type of advertising, the most effective mailed marketing will end with a call to action. Whether you entice a new customer with a special promotion or simply provide sufficient contact information for him to get in touch with you, a call to action is essential to actually closing the sale.   Mail marketing continues to be one of the best ways to grow your business today. With these tips, you can make the most of every piece of advertising sent from your company.
By
avanti printing
July
22, 2010
If you’re noticing blank stares and glazed eyes when you talk about your business brand to others, it might be time to reexamine your brand and perhaps develop a fresh, new approach that will put life back into your customers’ eyes. Here’s how to tell if rebranding should be in your immediate future. Must You “Talk Up” Your Brand to Others? If your brand elicits a rambling defense and explanation of your entire branding scheme, from your tagline to your logo, it’s likely that your brand no longer reaches your target market. Customers who can’t identify with your brand instantly will often take their business elsewhere. Does Your Brand Still Identify With Your Demographic? If your ideal demographic takes a nap when you begin to pitch your brand, then you might need to take a hard look at your brand and decide whether you need to reach out to a different demographic or whether it might be time to rebrand. Rebranding will give you a fresh start and allow you to flex your creative muscles in your printed marketing materials to try and attract your desired customer base back to your business. Are You Too Big For Your Brand? Many businesses, over time, will outgrow their original brand because times and trends are constantly changing and evolving. A business must keep up in order to keep new and old customers coming back. Rebranding your business to fit the times and to encompass your larger marketing strategy can be the smart move. If your business, like the times, has evolved and changed, your former brand might have too narrow a focus to be relevant any longer.  Update your printed brochures, business cards, and catalogs to reflect your larger self. Is Your Brand Stuck in the Mud? It’s amazing what a coat of paint can do to transform a tired room into a fresh, new space. The same might be needed for your brand!  A simple facelift can get your brand out of the mud and spinning down the road again. Instead of totally rebranding your business, give your brochures, catalogs, business cards, and other printed marketing materials a coat of paint to freshen its look so that your customers will still recognize your brand, but will be newly attracted to an old friend. Rebranding can be a difficult decision, but is often the right one because it will inject new life to your business that will attract customers back to the brand they once loved.