By
avanti printing
January
13, 2011
A carefully designed, attractive and legible menu is essential for any type of restaurant. Even a carry-out deli should put thought into their menus, although the end product will be very different from an expensive, sit-down restaurant. A restaurant’s menu is a key marketing opportunity that should be capitalized on. The menu is also a great way to inject a little personality to separate your restaurant from the rest. Your menu should be organized logically and make it easy for customers to focus on the food. Here are five menu printing tips to enhance your menu design. 1. Use Quality Paper Menus should be printed on thick, sturdy cardstock to avoid unnecessary tearing as they are handled by many people on a daily basis. Cardstock is more durable and comes in a variety of colors if you don’t want a plain white menu. Color is a great way to enhance any menu, as long as the food items and descriptions are easy to read. 2. Keep Menus Clean and New-Looking Whether you operate a casual or formal restaurant, if you have a standard menu that doesn’t change weekly, consider a laminated menu. Laminated menus prevent spills from staining or tearing the paper and allow you to sanitize menus after so many people have used them. Laminated menus can be bound in an elegant leather cover for a formal look or printed on a long sheet for a casual restaurant. 3. Table Menus If you want to highlight a special array of desserts, catering options or merchandise for sale at your restaurant, consider a laminated table menu that is designed to stand on its own and give customers something to read while waiting for food to arrive. Mouth-watering pictures never hurt either! 4. Kid Menus Kid-friendly restaurants rate highly with parents, and designing an interactive kid menu is perfect. The kids are busy completing puzzles and the parents can enjoy the time as well before the food comes. 5. Menus To-Go Any restaurant that offers delivery or carry-out orders need to print a separate “to-go” menu to include with every order. It should reflect the main menu in style and design, but be small enough to fit in a kitchen drawer for easy access. Printing delicious menus is a simple way to enhance your restaurant and keep customers coming back for more.
By
avanti printing
May
27, 2010
Business owners in the food service industry have a great reusable marketing tool – a menu.  However, many restaurant owners fail to effectively promote their food items by creating menus that are boring or even confusing. Psychologically, if a customer feels that the menu is bland, they will probably think the food will be the same way. Use your menu to spice up your food items and make them attractive to customers. A great menu will have a customer wanting to try one of everything. How can you spice up your menu to get more food items sold? 1. Design an Attractive Cover Most restaurant menus are four pages, either inserted in a laminated covering or simply one large folded cardstock. Make sure your first page, the cover page, is attractive and promotes your restaurant brand. Use a pleasant and coordinated color scheme. Put your logo prominently on the cover. Write your mission if you wish. Keeping your brand in customers’ minds is important for bringing them back. 2. Employ Sound Design Elements Many restaurant menus are too crowded or too small to read. This creates frustration for customers. You want to make sure your customers can easily scan your menu and find the items they are hungry for. Use plenty of white space between menu items. Make the menu item title bold, and use a short but descriptive text to describe the item. Avoid crowding your menu with too many items on one page. If you need to, create more pages so all your items are easily categorized and listed in a fashion that is easily read by the customer. 3. Create Clever Titles and Headings Most menus have headings like “Salads” and “Entrees.” Try something that makes your headings stand out like “From the Garden”, or “Chef Specialties.” Your item titles can be creative as well. A grilled cheese sandwich sounds much more appetizing as a “Cheesy Wisconsin Melt”. 4. Cleverly Place Higher Profit Items Knowing how your customers look at a printed menu can help you sell your higher profit items. If your menu has one fold, customers will likely look at the right side first. They will likely view the middle section first of a tri-folded menu. Keep the high-profit items at the top or bottom of a list. Strategic placement of these items can help increase your profits and sell more higher-priced items. 5. Use Images and Graphics Sparingly Images, photos, and graphics can help spice up your menu. Use photos only if you have a professional photographer create the image. A simple snapshot of a plate of food with too much flash look amateurish and does not stimulate an appetite. Try using icons for house specialty items or low-calorie items. Using images can help increase sales for specific items, but only if done properly and sparingly. Your menu is your last marketing tool to convince customers of your products. Use these design features and create a menu that will stimulate customers’ appetites and help make more sales.
By
avanti printing
November
18, 2009
istock_000000785342xsmall-menu Whether you operate a 5-star restaurant or a corner café, you need a good menu.  A well-designed menu can help your business increase each ticket value.  Why provide your customers with a dull, every-day sheet of printed copy paper when you can add to your sales and show your restaurant’s personality with creative menu printing ideas? Although there is no right or wrong about menu design, your customers may choose not to return if your menu is confusing.  Make sure your customers navigate your menu easily and all your special deals are highlighted. 1. Laminated coating Do you reuse menus frequently?  Consider a menu printing order with a laminated coating to give it long life.  Laminated coatings are easy to clean and protect your menu from spillage.  If your menu doesn’t change often, a laminated coating option is a great idea to prevent having to re-print menus every day. 2. Cardstock Make sure your menu printing orders are on a good cardstock.  Try using colors that match your food service color theme.  Avoid using colors, however, that do not provide enough contrast to read.  Your menu printing should be on a quality cardstock paper that is easy to hold and doesn’t wear out quickly. 3. Table Tent Give your customers merchandising and ordering ideas.  Consider a tri-fold table tent for your next menu printing job.  Table tents are great for highlighting specials, encouraging appetizer orders, desserts, drinks, or even a special event you are planning at your location. 4. Don’t forget the kids Parents love restaurants that think about the happiness and enjoyment of their children.  If you provide a special menu for kids, consider printing it on a separate menu.  You can get creative and do a menu printing with a coloring page included as part of the menu, or include a separate coloring page on the back.  You could even include games and puzzles that keep kids occupied while their food is prepared.  Remember, you want to encourage return customers, and parents love to return to kid-friendly restaurants. 5. Take-home menu If your place of business serves take-out orders, why not make a batch of take-home menus with your next menu printing order?  Take-home menus allow customers to easily browse a menu and call in an order anytime.  Take-home menu printing can be done easily on colored paper, regular size, half-size, folded, and in full color. Menus are important to the success of your business.  Be sure you make it easy for customers to read yours and include these ideas with your next menu printing order.