By
avanti printing
December
14, 2010

Postcards are inexpensive to print and inexpensive to mail, which is why many businesses take advantage of this important marketing tool. What better way to get information about your latest sale or promotion to customers than by sending a well-designed postcard?  The key is to make sure your postcards are doing their job: attracting customers to your business. Follow these tips, and your next postcard mailing should drum up extra business.

Choose the Right Graphic Using Stock Photos Postcards are compact, meaning that you must be concise and choose your graphics carefully. Stock photos are plentiful, inexpensive (usually), and come in high resolution, which is perfect for printing postcards. It’s best to have a specific image in mind to enhance your postcard and then perform a search for the right stock photo. Stock photos mean you don’t have to hire a professional photographer just for a simple postcard mailing, which can cost hundreds to thousands of dollars. As long as you choose a well-taken, relevant stock photo, your postcard will stand out — in a good way! When to Commission Photos and Graphics If you need professional shots of your specific products, place or business or services, then you should consider hiring a professional photographer to do the job. You might also want to hire a model to show off your product. Make sure if you’re paying for a photo shoot that the photos can be used not only for your postcards, but for your website and other marketing materials. Custom graphics are also a possibility. Instead of hiring a professional photographer, you can hire a graphic artist to create a unique and eye-catching original illustration of your product or service. The sky is the limit with custom graphics, and you can then re-use the image on other promotional materials. Choose the Right Font You can use a single font or mix a pair of fonts to boost the aesthetic appeal of your postcard design. Your headlines might be a large, bold block print in a different color from the rest of the content. As long as the font is legible, you can be as creative as you need to be to create an eye-catching design for your postcards. Postcards that are designed to impress, whether you use a stock photo, hire a photographer or commission custom graphics, will inspire customers to visit your business.
By
avanti printing
December
3, 2010
The holidays are generally a time of festivity and boosted sales for businesses because a larger volume of consumers need gifts. It’s common for businesses to devise a holiday plan for drawing in as much extra business as possible because preparing early is important. A great part of many plans are sending festive postcards to customers. Postcards are cost-effective marketing tools that are simple to create, print and send out. If you design your postcard with your customer in mind, you’ll likely catch their attention quickly as they sort the mail and lure them in for some extra holiday shopping at your business. Incentives are the key to postcards. Give your customers a great reason to visit your business during the holidays, whether you’re promoting a holiday sale or special discount for those who bring their postcards on a certain day or during the month of December, for example. Following are a few hints to make your holiday postcards shine this year.
  • The headline – Most postcards begin with a headline designed to catch the customer’s attention. This should be bold, colorful and concise so that someone flipping through the mail is inspired to pause and read your holiday postcard.
  • Choose a product theme – If you are trying to move a particular item this holiday season, make it the focus of your postcard. That product should be featured and its features highlighted to inspire customers to come check it out this season. Since postcards are small, focusing on a single item or a dynamic duo of related products streamlines your design and is more likely to draw the customers in.
  • Entice with an incentive – Your holiday postcards need to inspire your customers to take action with a strong incentive to visit or order from your business NOW! Whether you give customers a time period to use an extra discount or emphasize low inventory, your postcard must give customers a sense of urgency to buy from you.
If you take the time to design your holiday sales campaign early and design streamlined, eye-catching postcards to advertise your holiday sale, then you won’t fall behind your competition and will hopefully enjoy a boosted bottom line.
By
avanti printing
September
21, 2010
Postcard printing is one of the most cost-effective marketing methods for small businesses.  Easy to create, easy to mail, and easy to get your point across, postcards are a fun way to share the news with your clients. Remember to keep your postcard printing short and to the point.  The goal with postcards is not to inform the reader of every last detail, but rather to whet their interest so that they contact you for more information. The visual appeal is important as well, as you may have mere seconds to make an impression on the reader before they toss your postcard into the recycle bin.  Choosing appropriate color schemes and images are important. Lastly, every postcard should include your contact information in some form, whether it is your phone number, website, or physical address. Not sure how postcard printing can work for you?  Here are some direct mail strategies that your small business can utilize: Announcements Do you have a grand opening or a great sale coming up?  Make sure that your customers are in the know with postcard printing.  New stores can do blanket mailings for very little cost by sending out postcards to every household within a geographical area. If you already have a client base, then you can use this as your mailing list to notify your loyal clients about your special event.  Remember to send out the postcards far enough in advance that your customers can plan for it, but not so far in advance that they forget about the event before it happens. Coupons These days, everyone is trying to save money, and more and more businesses are becoming aware of this by offering their customers special incentives.  Whether you want to offer them specific coupons or percentages off, postcard printing is a great way to get the postcard into their hands. Plus, this is a great method for verifying the effectiveness of your advertising campaign.  By tracking the number of postcards sent out compared to those coupons that are redeemed, you will get a better idea as to the health of your business and if you are advertising to the right people. Reminders Many service industries rely on repeat business to keep sales high.  For example, your dentist relies on you coming in for that annual appointment every year, your vet wants you to bring your dog in for shots, and your mechanic expects you to show up for regular oil changes.  If you are in a business that relies on regular, repeat business, then you can use postcard printing to create a gentle reminder for your clients.  Keep track of when your clients will be due for their next visit with you, and send a postcard out a few weeks before.  You can even include a coupon or other incentive to encourage them to come and see you. If you aren’t sure how you can use postcard printing for your business, talk to your printer.  Your printer can go over different features that may be useful for your industry, including automatically using your own mailing list, purchasing mailing lists, and utilizing printing features like two-sided and four-color printing.