By
avanti printing
April
12, 2011
Even with the advent of online shopping, beautiful catalogs are still coveted by any business selling products, goods or services. After all, a beautiful catalog printing can display your wares in an attractive light and provide your customers with a wealth of information. Here are just a few reasons why catalogs still reign supreme in the world of sales:
  • A catalog, regardless of your business, is the most effective way of providing your customers with precise details regarding your goods or services. Best of all, the quality photographs entice them into buying your goods or services. A catalog allows you to print details about your goods or services; details you may otherwise have difficulty getting across to your customers.
  • Catalogs are easily distributed to your customers or clients.  Regardless of whether you are selling to retailers, distributors or customers, catalogs are the easiest way to get your information and services into the right hands. Plus, catalogs are a great way to gain valuable exposure.
  • Catalogs convey your company sales information better than any other type of medium. Radio and television ads are splashed in front of consumers’ eyes for seconds, and Web quality pales in comparison to the overall quality of a catalog. A catalog can stay in front of a consumer for as long as needed, thereby allowing them to make better, more thoughtful decisions.
  • Catalogs, when compared to other forms of marketing or advertising, are incredibly cost effective. In other words, think of the number of catalogs you could print and distribute for the cost of one television commercial! In addition, businesses with small advertising and marketing budgets will often turn to catalogs because they give them the most bang for their buck.
  • Catalogs are an investment for your business. Unlike other forms of marketing or advertising, quality, printed catalogs can produce income for your business for an extended period of time. Consider that, simply by producing one catalog design per year, you can reap the benefits for an entire calendar year. Not many other forms of marketing or advertising have the longevity that catalogs have.
 
By
avanti printing
March
30, 2011
Whether in your personal or business life, a strong first impression is priceless. The question you will likely want to ask yourself when designing marketing materials for your business is:  am I making the best, possible first impression on my clients? One of the first forms of marketing that will fall into your clients’ hands will likely be a business card. Does your business card evoke a sense of creativity and professionalism, or does the low quality poorly reflect on your business’ image? One of the most important things to consider when designing a great business card is making it a clear reflection of your profession or business. Here are a few types of business cards you may want to consider:
  • Traditional business card – A traditional business card is no muss, no fuss. In other words, it is ideal for clients who simply use business cards as a way to convey simple facts and contact information about their profession or business. Traditional business cards are usually white with black lettering, as it will likely give businesses more bang for their marketing dollar. A traditional business card will likely have a simple message or business logo, along with contact information.
  • Designer business card – If you are in a creative field, you will likely want your business card to reflect your flair for design or style. The colors, images and even the shape of a designer business card will be eye-catching and appealing, and it will speak to the creative field in which you are employed.
  • Multi-purpose business card – Business cards can do more than just serve as contact information for your business. Many businesses get additional use out of their business cards by printing information on the reverse side of the card. From appointment cards and directions to surveys and coupons, consider getting more bang for your marketing buck by using both side of your business cards.
  • Photo business card – Many small businesses choose photographs for their business cards because they add a personalized touch to their marketing materials. Real estate agents, for example, often use their photos, while an interior designer may use a photograph of a beautiful home.
 
By
avanti printing
December
3, 2010
The holidays are generally a time of festivity and boosted sales for businesses because a larger volume of consumers need gifts. It’s common for businesses to devise a holiday plan for drawing in as much extra business as possible because preparing early is important. A great part of many plans are sending festive postcards to customers. Postcards are cost-effective marketing tools that are simple to create, print and send out. If you design your postcard with your customer in mind, you’ll likely catch their attention quickly as they sort the mail and lure them in for some extra holiday shopping at your business. Incentives are the key to postcards. Give your customers a great reason to visit your business during the holidays, whether you’re promoting a holiday sale or special discount for those who bring their postcards on a certain day or during the month of December, for example. Following are a few hints to make your holiday postcards shine this year.
  • The headline – Most postcards begin with a headline designed to catch the customer’s attention. This should be bold, colorful and concise so that someone flipping through the mail is inspired to pause and read your holiday postcard.
  • Choose a product theme – If you are trying to move a particular item this holiday season, make it the focus of your postcard. That product should be featured and its features highlighted to inspire customers to come check it out this season. Since postcards are small, focusing on a single item or a dynamic duo of related products streamlines your design and is more likely to draw the customers in.
  • Entice with an incentive – Your holiday postcards need to inspire your customers to take action with a strong incentive to visit or order from your business NOW! Whether you give customers a time period to use an extra discount or emphasize low inventory, your postcard must give customers a sense of urgency to buy from you.
If you take the time to design your holiday sales campaign early and design streamlined, eye-catching postcards to advertise your holiday sale, then you won’t fall behind your competition and will hopefully enjoy a boosted bottom line.
By
avanti printing
October
5, 2010
  Business cards are one of the few must-haves for small business owners.  Regardless of the type of business you have, you will need to do business card printing sooner rather than later.  Business cards are the lifeblood of any small business – they allow you to advertise, connect, and reconnect with your clients and potential clients. If you want to succeed in the business world, then you need a business card that is memorable and professional.  Here are some steps to get you started. Get a professional printer We have all seen those kits at the office supply store advertising the ability to do your own business card printing using your desktop printer.  While the price may be tempting, the lack of quality is not.  These card tend to be joined together as a single sheet with perforated edges for separating, giving you a homemade and “fuzzy” edge. Professional business card printing is not much more expensive and yields much better results.  If you can, look for a local printer to do your business card printing so that you can see samples for yourself before you place your order.  While online printing companies can be convenient, you are playing roulette with the final product that you will actually receive. Do some research If you have been in business for any length of time, chances are you have collected a handful of business cards from other businesses already.  Your doctor, your hairstylist, your fitness instructor, and even your dog walker have cards.  Take all of these and spread them out in front of you on your desk.  Which cards stand out the most to you?  What makes them different from the others?  See which elements make cards stand out and incorporate them into your own designs. Find a way to stand out When you are creating professional business cards, you need to find something that makes your card stand out from all the others out there.  When you are designing your card for business card printing, consider some of the following ideas:
  • Go for red – A little red for your name, business name, or logo can really draw the eye.
  • Add your picture – Are you in a business where you will have a lot of face time with your clients?  Consider adding your picture to your card to put a face to your name.
  • Change the layout – Instead of a typical horizontal layout, going vertical allows you to use the same space in a new way.
  • Use a new color scheme – Going for white writing on a dark background will make your card stand out.
  • Try a new material – Really want to stand out?  Ask your business card printer about different card stocks or materials that can be used for your printing project.
A few last things to remember Remember that whatever route you choose for your business card printing, it is important to select a card that defines you and your business.  Don’t be afraid to make a small investment and add those extra features, as you will likely make your money back as your business increases. Make sure that all of your clients get your new card, especially if there is new contact information on it, but don’t pass them out en masse to every random person on the street.  Part of the appeal is being unique, so make every one count!
By
avanti printing
September
30, 2010
  Catalog printing can be an essential part of doing business, particularly if your small business has multiple products.  However, failure to take the right amount of time and use the right design elements during catalog printing can cause you to lose business.  Here are some things that you should know before you head to the presses. Always go full color While black and white printing is significantly cheaper in some cases, for catalog printing, you should always go with a four-color layout.  Remember that you are trying to capture the audience’s interest, and black and white photos are boring. Make sure that your layouts and images are saved in the appropriate format so that your catalog printing turns out how you had pictured. Write great copy Images are only part of catalog printing, as you also have to include your product descriptions.  Descriptions should be well-written and snappy.  If you have never done catalog printing before, you should consider hiring a professional copywriter to assist you. Always work with professionals It can be tempting to try and save money by doing your catalog printing out of your own office, but unless you are a printing company, the results are going to be far inferior compared to what you can receive from a professional printing company. If you are looking for ways to cut costs, talk to your printer about cost effective paper, ink, and binding methods that will save you money.  If you visit your printer in person, you will be able to see and touch samples of catalog printing to decide which is best for you. Use an interesting design Catalog printing is about more than simply creating a list of products that are available.  Catalogs need to whet the interest of the customer and inspire them to open their wallets.  Take a look at catalogs from other companies to see what they do to make their products interesting and fun. Make your logo visible An important part of catalog printing is branding your company, so like any other printed product, your catalog should always include your company’s logo in a visible way. Get creative with the covers Some companies will make the mistake of thinking that every catalog printing they do should have a very similar cover to help with branding.  However, this can backfire; if the customers think that they have already received a copy of the catalog, they will be less likely to read the new one.  While you should always make sure that certain elements, like your logo, remain the same, the cover art should vary significantly so that the new catalog printing is easily recognized as being new. Keep the background simple Lastly, make sure that your products stand out on the page.  Do not go with overly designed backdrops for your images or busy prints for the background of your text.  Keep the overall layouts of your catalog printing clean and simple so that your products are well-highlighted to the reader. By following these simple tips, you can make sure that your next catalog printing will be an absolute success with your readers.
By
avanti printing
September
28, 2010
When many people think of poster printing, they picture outdoor displays.  Posters are often plastered all over town to advertise a big event like a sale or a concert.  However, if you are looking for an inexpensive way to create in-store signage, poster printing may be just the answer you seek. Since posters are bright, eye-catching, and inexpensive to print, they make an ideal format to advertise sales, discuss terms, and share information with your customers.  Their lightweight format also makes them perfect for indoor/outdoor displays and traveling displays for meetings and tradeshows. If you are thinking of using poster printing for your displays, here are a few things to consider. Focus on the image Poster printing is a visual medium, and therefore, the images that you select should be of the highest importance.  Look for images that get your message across, are bright and eye-catching, and are of a high enough resolution that your printer can blow them up to a larger scale. For large-scale printing, your printer may request a digital format that allows for ease of enlarging.  If you do not have the technology to get sharp, clear, high-resolution prints, you may want to consider hiring a photographer to take the images needed for your posters. Keep it simple In most cases, posters aren’t designed to convey huge amounts of information.  Rather, they are designed to capture the attention of the audience and get a key point across.  This means using short, to-the-point headlines, bright images, and direct text.  While there are a few exceptions, most poster printing should be designed to be read from a distance – whether across a salesroom floor, a parking lot, or a tradeshow arena. Include a call to action Poster printing is an effective medium because it tells the reader directly what they should do.  It doesn’t matter if your message is “buy now” or “call today” – whatever it is, it should be listed and listed clearly.  Don’t forget to include something that identifies your company, or list contact information if appropriate. Choose colors that stand out While all printing projects need to be done with colors that look great together, poster printing should be designed to be read at a glance – which means choosing colors that stand out together.  Black on yellow or white on dark colors can be read from a distance and lend themselves well to poster printing.  Of course, by the same token, you need to choose font styles and sizes that are easy to read as well. How will they be displayed? Another aspect of poster printing that you will want to discuss with your printer is how you will be displaying your posters once they are printed.  Do you need a stand to use, are they going to be hung, or will they go into frames?  The ultimate display destination will have an impact on the materials used during the printing process and should have a consideration during the design process. Your printer can help you come up with the poster format that works best for your venue.
By
avanti printing
September
23, 2010
The love of stickers is ingrained in us from a very young age.  How often can you remember receiving a sticker as a child for visiting the doctor’s office, scoring high on a test paper at school, or completing all of the goals on your chore chart? As we get older, we continue to use stickers to label belongings or advertise our beliefs on the bumpers of our vehicles.  Clearly, sticker printing can be an appealing marketing medium for many small businesses! Affordable One of the reasons that sticker printing makes for an excellent advertising medium is the fact that they are very affordable.  You can get 100s or even 1000s of stickers for what it would cost you to create other advertising methods. Multi-use If you don’t know how sticker printing can be used for your business, then you may not know much about the power of stickers.  Here’s just a short list of some of the ways that you can use stickers:
  • Appointment cards – Many clients still use paper calendars to keep track of their schedules.  Having an appointment card with a peel-away sticker that they can use to attach to their calendar to remind them of appointments can be quite useful.
  • Bumper stickers – Let your loyal clients do the advertising for you by sticking your business information to their vehicles.  You pay for the sticker, but get multiple advertising opportunities each and every time they drive.
  • Giveaways – Want something to hand out at the next big event your company is sponsoring?  Or maybe something fun to hand out to the kids that visit your business?  Stickers work great for both!
  • Labels – Need a custom label to identify your products?  Want to make sure that your mailings stand out from all the other junk mail that people receive?  Stickers make great labels.
Easily personalized Another reason why sticker printing is a great marketing medium is that they can be infinitely personalized.  While you will need to talk with your printer about the exact features they offer, there are multiple options from which to choose.  . Stickers come in all shapes and sizes, with die cutting making it easier than ever before to get custom shapes.  They can be multi-colored or done in black and white.  They can even have additional features like using holographic paper.  You can even customize the backing of the stickers as well with your business contacts, coupons, or other information. Long lasting Many printed marketing methods are good for a very short period of time.  A postcard gets sent through the mail and either used or immediately discarded.  Catalogs and sales flyers are only good for as long as the promotion is. Sticker printing, however, can be very long lasting.  Once a sticker is stuck, it tends to stay stuck – becoming a constant reminder of your products and services every time it is seen by someone. Sticker printing is a great marketing medium for small business.  If you are looking for a fun, cost-effective way to get your message across, then you should definitely take a look at stickers.
By
avanti printing
September
16, 2010
One of the main goals of your business is to create recurring traffic.  Building customer loyalty is essential to running a business, as it takes much less cost and effort to keep a customer than it does to woo a new one.  But with the fiercely competitive atmosphere of the business world, how do you keep your clients returning again and again? Advertising is an important part of business generation.  However, finding the right advertising medium can be a bit of a challenge.  You have to budget your printing costs, yet find something that is creative enough that it attracts the right kind of attention.  Calendar printing is one way that you can achieve this balance. Why calendars work Calendar printing is an excellent advertising medium because it allows you to print once, yet advertise the entire year.  Calendars are tools used by many, even in today’s digital society.  They allow you to highlight your business while still leaving room for your clients to record their own information. Even better still, if your calendar is display-worthy, anyone who visits your client’s home or office will get to see the calendar as well, helping to generate even more business. Elements to include When doing calendar printing as a giveaway, there are a few features that you need to include.  A calendar needs to be attractive; otherwise it will be tossed in favor of one with better images.  Calendars also need to be useful, lest they be tossed out during the next office tidy up. You should also consider the following for calendar printing:
  • Graphics – Many people display calendars because they are visually interesting, and because of this, your calendar printing needs to contain only the highest quality images.  Depending on your field, you may consider highlighting images of your own products or a related industry.  You can also pick an unrelated yet visually stimulating topic for your images if you display your contact information prominently.
  • Space – In order for calendars to be useful, you need to include plenty of blank spaces for users to write in their own appointments and information.  Besides including plenty of space for each day, you might also consider having a place for notes as well.
  • Advertising – When designing a calendar for printing, it can be easy to forget the ultimate goal of the calendar – to draw in business.  However, it is crucial that you work in your advertising points as well.  Consider highlighting days that have special sales, including a coupon, or writing in a friendly reminder about how you would like to see them.
  • Contact information – While calendar printing is useful because calendars last all year long, it can also mean that it is easy for the client to forget how to contact you later in the year.  Make sure that each month contains the pertinent contact information so that the client can contact you.
By including all of this information in your calendar printing, you can have a visually interesting calendar that your clients are proud to use and display – which reminds them to continue to do business with your company.
By
avanti printing
September
14, 2010
Brochure printing can be an excellent way for small business owners to highlight their products and services.  Brochures are inexpensive to print, can include a lot of information, and are easy to pass out, display, or even mail. How do you create brochures that are eye-catching and effective?  Here are some basic tips to get you started. Find a good printer If you are looking into commissioning brochure printing, one of the first things that you will need to do is to find a printer that you trust. Many small business owners prefer to work with a local printer.  Not only does this make it easier to see the quality of the work they do and get proofs of your work, but it also allows you to build up a working relationship with your business community, something that is lost when you work with an online printer. Turnaround time may also be faster with a local printer, as you will not need to wait as long to have your items shipped to you, and you may even be able to pick them up in person. Decide on a topic Because of their size, brochures can only hold a limited amount of information.  Before you even go to brochure printing, you will need to decide what the most important information that you want to convey to the reader is.  Keeping your brochure limited to one main idea will allow it to be direct and concise and easy for readers to follow. Get amazing images When someone picks up a brochure, the first thing that they will notice is the pictures.  Because of this, you need images that will attract the interest of readers.  If you are unsure how to create these yourself, consider hiring a professional photographer to get the shots that you need.  All images should be sharp, clear, and a high-resolution.  If you are going to go with color images, make sure that you have them set to the appropriate format used by your printer. Simplify your text Large blocks of text are boring to read and are unattractive for brochure printing. Whatever text you plan to include, you should make sure that you break down the content into easy-to-read formats.  Bold headlines, bulleted lists, and picture captions are all quick and easy ways for you to get information across quickly to a reader. Keep in mind that few people will actually sit down and read the entire brochure.  Instead they are going to glance over the headlines, look at the pictures, and maybe take in a caption or two.  By focusing on these main features, you can make sure that you get the most important information to your readers. Include a call to action and your contact information Remember that brochure printing is done with one ultimate goal in mind – to drive up business.  Subsequently, you want to make sure that your brochure includes a call for action to the readers.  Whether you want them to stop by, give you a call, or visit your website, this information needs to be stated. And don’t forget to include your contact information!  Even the best designed brochure will be useless if the reader does not know how to follow up with you.