Full color posters are an exciting way to promote your business or business event. With the size of your poster and the prominence of the highly-visible places you present them, you have a wide range of options to deliver your intended message. Posters open up great potential with your marketing message with the use of color, fonts, and design. What can posters say about your business and why would you want to create a poster printing project?
POSTER IDEASAdvertise Business Events Posters are a great way to advertise events that you sponsor or present at your business. Particularly if you are a restaurant or bar, a poster in your own window and hung around the neighborhood can advertise the next great band playing live at your location. Or you may be offering a free seminar on buying a first home at your realty office. Use a poster to get that message to people to come to your business location. Create a Calendar A poster is a great way to keep your business name and message up year round. Create a single page calendar poster with your name and logo prominently displayed at the top. Be sure to highlight special days during the year, such as Valentine’s Day for floral shops or even special reminders of Breast Cancer Awareness Month. Business Introduction If you are opening a new business, what better way to advertise your Grand Opening than with a bright, bold poster? Create a poster that introduces your business, and be sure to give an address and days of the special opening sales. Poster in a Press Kit Some businesses use press kits as part of their promotional efforts. In a press kit, why not include a foldout poster along with your other promotional materials? Sure, this works great for bands, movie makers, and DJs, but why not for a restaurant or bakery? A small poster of a delectable cake or pie can be a great way to whet the appetites of your readers.
TIPS FOR POSTER DESIGNWhen you create your poster, keep these tips in mind:
- Use Big Text – Your poster should be able to be read from a distance. Designing your poster with big text will make it easy for readers to get your message.
- Reduce Clutter – Use text and graphics, but use them sparingly. You don’t want to clutter your poster with too much information that makes it difficult to read. Keep graphics to just one or two, and use text for headlines and specifics on an event.
- Use Color Effectively – Color can add a great design element, but don’t go overboard. It is easy for beginning poster designers to add too many colors in the fonts and graphics that distract from the message.