By
avanti printing
July
22, 2010
If you’re noticing blank stares and glazed eyes when you talk about your business brand to others, it might be time to reexamine your brand and perhaps develop a fresh, new approach that will put life back into your customers’ eyes. Here’s how to tell if rebranding should be in your immediate future. Must You “Talk Up” Your Brand to Others? If your brand elicits a rambling defense and explanation of your entire branding scheme, from your tagline to your logo, it’s likely that your brand no longer reaches your target market. Customers who can’t identify with your brand instantly will often take their business elsewhere. Does Your Brand Still Identify With Your Demographic? If your ideal demographic takes a nap when you begin to pitch your brand, then you might need to take a hard look at your brand and decide whether you need to reach out to a different demographic or whether it might be time to rebrand. Rebranding will give you a fresh start and allow you to flex your creative muscles in your printed marketing materials to try and attract your desired customer base back to your business. Are You Too Big For Your Brand? Many businesses, over time, will outgrow their original brand because times and trends are constantly changing and evolving. A business must keep up in order to keep new and old customers coming back. Rebranding your business to fit the times and to encompass your larger marketing strategy can be the smart move. If your business, like the times, has evolved and changed, your former brand might have too narrow a focus to be relevant any longer.  Update your printed brochures, business cards, and catalogs to reflect your larger self. Is Your Brand Stuck in the Mud? It’s amazing what a coat of paint can do to transform a tired room into a fresh, new space. The same might be needed for your brand!  A simple facelift can get your brand out of the mud and spinning down the road again. Instead of totally rebranding your business, give your brochures, catalogs, business cards, and other printed marketing materials a coat of paint to freshen its look so that your customers will still recognize your brand, but will be newly attracted to an old friend. Rebranding can be a difficult decision, but is often the right one because it will inject new life to your business that will attract customers back to the brand they once loved.

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