Promoting your company is a full-time business. The choices you make on your marketing materials are a key element in the success of your promotional efforts. Are you willing to do it yourself or should you hire a graphic designer to create the best possible marketing materials? Why Do It Yourself? Many times, a business owner or entrepreneur is a creative type who thrives on developing ideas and learning new things. An entrepreneur with a creative mind and time on his hands can learn the important elements of graphic design for brochures, booklets, or even websites, and do it all and save a bundle of money in the process. There are also many marketing material templates that make creating business cards, websites, letterhead, and even logos simple and cost effective. And computer programs make creating marketing materials easy and fun. Sometimes, it is a money factor. Experienced and graphic designers in demand can cost a good portion of your advertising budget. Many times business owners do it themselves to save what little marketing budget they have. When to Enlist the Help of a Graphic Designer However, when you need that special edge that you cannot get with templates, and cannot find with your own creativity, it is time to bring in a trained and experienced graphic designer. Graphic designers are well-versed in style, color, theme, mood, message, and a host of other important factors that should be included in an effective marketing design. Templates can be effective, but they only go so far to bring out the individuality of a business. And oftentimes popular designs are overused, putting your business card in the league of “copycat.” In addition, many business owners and entrepreneurs simply do not have the time to develop marketing materials on their own. Hiring a graphic designer gives them the time they need to continue developing their business. Although a graphic designer will cost an initial outlay of money, it may be well worth it in the sales results. If your marketing materials sizzle and attract customers, isn’t that worth the cost of hiring a graphic designer? Your graphic designer will work with you to create a logo, design, or other factor that presents your business in the best light. Take special consideration for your marketing materials. Your business needs to be recognized. A good graphic designer can create the look your business needs for the recognition it deserves.