- Be Creative – Be creative when creating marketing materials that feature children. Although this can be an incredibly ingenious strategy, it is still important that you use children in a way that is creative and logical. Just throwing pictures of kids into an ad without a clear intent or strategy can be disastrous, especially if you own a business that would not immediately be associated with children.
- Be Professional – If you are shooting a commercial or doing a photo shoot, be extremely sure to abide by child labor laws. Violating these laws can carry extremely harsh penalties. Even if you are using children that are relatives, keep all filming to less than two hours.
- Don’t Be Grating – While kids are cute, the voices of extremely small children can actually be somewhat grating to a lot of people. Thus, be sure to use kids who are older than ten if you are recording a radio spot or a commercial where the child will be doing the majority of the speaking. Furthermore, this ensures that your message is clearly heard: Because really, how many two year olds who you know can clearly say “free estimates for roofing and home repairs?”
- Shoot Your Own Family – People like entrepreneurs and business owners who they view as human. Don’t be afraid to inject yourself into your child-oriented marketing materials.